Your small business needs a website. A website is the key factor that can help you reach your target market. Anyone who has access to the net can see your business, which gives you the higher probability of being able to sell your products or services offered. Based on 2003 statistics there are about 60% of Canadians who have access to the Internet at home and around 8 million individuals browse the net regularly either in school, at home or at work. These figures we are talking about are just based on Canada, so you can imagine how much higher they are if you look at the worldwide e-commerce market.
You can capture the worldwide e-commerce by having a website of your own business. The first step that you need to do is design your website. It is recommended that if you design your own website, you match it with your business cards and letterheads so that you can have your own corporate identity. You do not need a complicated website. All you need is an uncomplicated website that has a simple design and layout with stress free navigation. It is very important that in doing a website, you use the graphics sparingly and make sure to optimize them with your site. Ensure that your site loads fast because if it loads slowly, there is a great chance that the online users will leave your site.
After deciding on what design to do with your website, you need to add informational and useful educational content. Although having a beautifully designed website is great, it will hold no importance if there is no high quality content that your readers may make themselves engrossed with. Make sure that the content of your website is relevant to your business. Visitors must know immediately what type of products or services you are offering so that they will stay and keep on reading that valuable information that you are offering on the site.
For your website to be found in the online searches you need to have keywords properly optimized in both offline and online marketing. Find keywords that best describe your products and services, then write very informative content regarding them. The secret to making your visitors come back to your site is when you provide them fresh and informative content.
If you are at a loss on what to do with your website, do not worry. There are many online SEO marketers you can find on the web that can help you in making your small business website work and gain more traffic. Search online and inquire with the professionals. Look for at least 5 to 6 online marketers and compare their prices versus the help and support that they can give you. Make sure that you get the professional services that are reasonably affordable and you are comfortable working with.