Category Archives: General Interest

Small Business Website

Your small business needs a website. A website is the key factor that can help you reach your target market. Anyone who has access to the net can see your business, which gives you the higher probability of being able to sell your products or services offered. Based on 2003 statistics there are about 60% of Canadians who have access to the Internet at home and around 8 million individuals browse the net regularly either in school, at home or at work. These figures we are talking about are just based on Canada, so you can imagine how much higher they are if you look at the worldwide e-commerce market.

 

You can capture the worldwide e-commerce by having a website of your own business. The first step that you need to do is design your website. It is recommended that if you design your own website, you match it with your business cards and letterheads so that you can have your own corporate identity. You do not need a complicated website. All you need is an uncomplicated website that has a simple design and layout with stress free navigation. It is very important that in doing a website, you use the graphics sparingly and make sure to optimize them with your site. Ensure that your site loads fast because if it loads slowly, there is a great chance that the online users will leave your site.

After deciding on what design to do with your website, you need to add informational and useful educational content. Although having a beautifully designed website is great, it will hold no importance if there is no high quality content that your readers may make themselves engrossed with. Make sure that the content of your website is relevant to your business. Visitors must know immediately what type of products or services you are offering so that they will stay and keep on reading that valuable information that you are offering on the site.

For your website to be found in the online searches you need to have keywords properly optimized in both offline and online marketing. Find keywords that best describe your products and services, then write very informative content regarding them. The secret to making your visitors come back to your site is when you provide them fresh and informative content.

If you are at a loss on what to do with your website, do not worry. There are many online SEO marketers you can find on the web that can help you in making your small business website work and gain more traffic. Search online and inquire with the professionals. Look for at least 5 to 6 online marketers and compare their prices versus the help and support that they can give you. Make sure that you get the professional services that are reasonably affordable and you are comfortable working with.

Help Beat Cancer By Donating To Cancer Research Campaign

An estimated 12.66 million people were diagnosed with cancer across the world in 2008, and 7.56 million people died from the disease. Just four cancer sites – lung, female breast, colorectum and stomach – accounted for twofifths of the total cases diagnosed worldwide. Lung cancer continued to be the most common cancer diagnosed in men worldwide (accounting for 16.5% of all new cases), and breast cancer was by far the most common cancer diagnosed in women (23% of all new cases). As the world’s population continues to grow and age, the burden of cancer worldwide will inevitably increase, even if current incidence rates remain the same. The United Nations high-level meeting in September 2011 provides a huge opportunity in the global fight against cancer and other noncommunicable diseases.

Focusing resources on research of high scientific quality and clinical impact will help us to work towards improving survival for people with cancer.

We undertook a thorough review of our research portfolio before putting our research strategy together, so we are confident that we are focusing our resources in the most effective way we can. We have three particular areas of focus.

Building on current strengths

We will continue to invest in our strengths in lab research, drug discovery and development, clinical research and research to understand the causes and prevention of cancer.

Our lab research to understand cancer biology is a vital area of our work and is a great strength for Cancer Research UK. We have also contributed to the discovery and development of many of the top drugs used to treat cancer. And each year over 30,000 people enter clinical trials that we support.

In addition, our scientists are world-renowned for their role in uncovering and understanding factors that increase the risk of cancer.

Realising new opportunities

We are leading on or involved in several important strategic initiatives, for example our Stratified Medicine and Genomics programmes, and the International Cancer Genome Consortium.

Other examples where we are realising new opportunities include our work in early diagnosis, imaging and biomarkers.

Diagnosing cancer at an early stage is one of the most promising ways through which we could improve cancer survival rates. Detecting and treating cancer earlier could mean thousands of cancer deaths could be avoided each year in the UK. This is a key area where we are investing in new opportunities.

The National Awareness and Early Diagnosis Initiative (NAEDI) is at the forefront of our work in this area, aiming to co-ordinate and provide support to activities that promote earlier diagnosis of cancer.

Advances in imaging have exciting potential to help people with cancer through more accurate diagnoses, and by allowing doctors to watch how cancer cells spread and respond to treatment in real time. New opportunities in imaging could have a real impact on how cancer is treated. We are currently funding four imaging research centres and five imaging programmes.

Biomarkers are molecules that can be tested for in a person’s tissues or body fluids that answer important questions about their cancer or cancer risk. They can help doctors diagnose and screen for cancer, and work out what the best treatment for each person is. This is a new and exciting area of research which our scientists are developing.

Boosting areas of unmet need

We are taking steps to boost research into surgery and radiotherapy. Both play an important role in treatment for most people whose cancer is cured and we want to refine them further, making existing methods more effective or developing new techniques that more people can benefit from.

We will also promote more research into harder to treat cancers such as lung, oesophageal and pancreatic cancers and other cancer types with the poorest outcomes. While survival rates for other cancers have been steadily improving over the years, survival rates for these cancers are still low. We aim to improve this.

You can donate by visiting the Cancer Research Campaign.